ART DIRECTION, GRAPHIC, INTERIOR
About This Project
Art direction, graphic, web and exhibition design
Creative direction of Mason Edition: a lighting and accessories company based in Veneto region.
Mason Editions comes from the experience of Lucepura srl, a company, from the Veneto region, specialized in the lighting sector.
The idea to give life to a new brand of furnishing elements, designed for a sophisticated, demanding public, and sensitive to the theme of sustainability, was born from the meeting between the entrepreneur Fabio Mason and three independent designers with international experience (Martina Bartoli, Serena Confalonieri and Matteo Fiorini).
Composed of furnishing accessories, objects and lights, the first collection of Mason Editions is linear, eclectic, timeless.
The elegant italian sign highlights proposals suitable for all environments, focusing on material contrast and a fresh design, with simple, essential shapes.
The creative direction of the brand is entrusted to Serena Confalonieri and Matteo Fiorini.
I also defined the company strategy and designed its brand identity, web-site, catalogue and exhibition set.
ph. Mattia Maestri
illustration Alberto Fiocco