| Serena Confalonieri | Architypes
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About This Project


Facade and interior graphic installation
for Archiproducts 
via Tortona 51
Archiproducts Milano’s facade changes. New glamorous colors and a stylistic hallmark with a feminine touch. Diego Grandi, the 2016 edition’s project designer, passes the baton to the young Milanese designer Serena Confalonieri, the author of Architypes, a geometric pattern made up of hundreds of ultralight Kriskadecor aluminum chains in gold, black, pink/copper and silver.
Architypes is a fresh project speaking the architects’ and designers’ language. The graphics and nuances take its inspiration from the typical Bauhaus traits, Art Decò, and Gio Ponti’s expressive geometry.
A composition of graphics gleaning from architecture drawings’ symbols. Doors, windows, stairs, landings, arches, battlements, electric symbols, and furniture. Playing with colors and shapes, this surface becomes a lively image which shows different details at every new glance.

ph. Angelo Dell’Olio for Archiproducts
ph. Luca Privitera for Elle Decor